High Performance Line Provides Smooth Migration Path, Faster Processor Certification; Opens New Markets and Simplifies Merchant Adoption
Paris, France - November 02, 2004 - Verifone, Inc., the leading provider of payment solutions, today announced the launch of Vx Solutions, its next-generation payment terminal family and has begun volume shipments of the first models in the new product line. The powerful new product line will support merchant and processor rollout of new applications across all market segments.
Verifone today unveiled the Vx 510, a countertop multi-application terminal, and the Vx 610, a wireless and portable terminal. The new Vx Solutions introduced today represent the first members of a broad product family that will provide a clear migration path into the future for current users of Omni countertop and portable terminals. Vx Solutions extend Verifone’s product lines targeted at the high-end countertop, wireless pay at the table and multi-lane consumer activated market segments.
Utilizing 32-bit ARM9 microprocessors, the high performance and highly secure Vx Solutions feature an advanced hardware and software architecture to assure maximum throughput at the checkout counter. Featuring a consistent user interface across multiple form factors and price points, Vx Solutions are designed to simplify everything from sales, merchant and helpdesk training to software development and terminal management. Vx Solutions provide a secure payment processing environment with advanced hardware tamper detection and response, PIN Entry Device security approval and 128-bit SSL encryption for IP based transaction processing and application downloading.
In addition to extending the proven multi-application capability of Verifone’s innovative Omni product family, Vx Solutions enable all applications and libraries to run across all product variants. Vx Solutions provide valued added developers access to the most effective environment to deliver the convergence of payment and value added services into high-value bundled solutions that increase merchant profitability. For merchants, Vx Solutions represent tailored solutions that provide the best combination of operational throughput, payment acceptance and value added service options necessary to increase profitability and sales.
The Vx 510 provides extraordinary performance in a sleek, compact design that's ideal for a wide variety of retailers. Incorporating a built-in thermal printer with drop-in "clam shell" paper loading, the Vx 510 features a bright backlit display, ATM-style interface and on-screen prompts. The advanced processor provides fast processing and multi-tasking capabilities suited to value-added applications and data-intensive, EMV smart card transactions.
The Vx 610 represents a new generation of wireless terminals that deliver blazing performance, high-end functionality and exceptional ease of use. The pioneering Vx 610 features the same sleek, compact design of the Vx 510, but in a portable, battery-powered form factor that uses wireless technologies, including Wi-Fi, CDMA and GPRS. It’s long battery life and high capacity enables Vx 610 to open up new market opportunities by extending countertop payment capabilities to wherever consumers are, whether shopping at open markets or buying home-delivered products and services.
"Vx Solutions will provide merchants and other organizations with logical and easy to comprehend feature sets suited to particular markets," said Bill Atkinson, EVP, Global Marketing and Business Development. "With over 50,000 units already shipped, Verifone is delivering the most exciting new product family in its history across all market segments -- countertop, portable or consumer activated."
A generational advance of the industry leading Verix systems architecture, Vx Solutions set new industry standards for backward compatibility, architecture migration and rapid certification. "Our customers can seamlessly develop, sell and operate our Omni brand terminals along-side the latest Vx versions," said Atkinson. "This way they can continue to use what they have while they utilize Vx Solutions to expand their markets with little additional effort."
About Verifone, Inc.
Verifone, Inc., a recognized leader in secure electronic payment technologies, provides expertise, solutions and services for today with a migration strategy for tomorrow. Verifone delivers solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. Verifone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare. Verifone has shipped over eleven million electronic-payment systems.