OMNI 7000MPD Terminal Family Certified for MasterCard® PayPass™ and ExpressPay from American Express; Extends Customer Activated Payment Solutions
Orlando, Fl - October 26, 2004 - Verifone, Inc. the leading provider of payment solutions, today announced certification of its contactless reader module for the Omni 7000MPD family of modular payment devices by MasterCard® PayPass™ and ExpressPay from American Express. The devices are now being deployed to customer sites.
Major payment industry brands have all standardized on radio-frequency technology under the ISO 14443 standard, to make payment transactions quicker and more convenient, and the first widespread issuance of contactless enabled credit cards is expected early in 2005. The Verifone contactless reader module can be purchased with the Omni 7000MPD and Omni 7100MPD terminals, or added to the base model units in the field at a later date.
“MasterCard PayPass is quickly being embraced as the simpler way to pay and Verifone’s modular payment terminals will help speed up the acceptance and rollout of contactless payments at key merchants where time is of the essence,” said Richard Fletcher, Senior Vice President, MasterCard International.
With the field upgradeable design of the Omni 7000MPD family of terminals, different modules can be added at anytime to expand the base capabilities with Ethernet and USB, signature capture, and now contactless. Verifone Omni 7000MPD family terminals using any of these modules can co-exist in the same stores with terminals with other modules, giving merchants flexibility to meet their varying payment needs at the customer service desk, or in the checkout lanes.
Building upon the success of the EverestPlus, the Omni 7000 and Omni 7100 are ideal solutions for Quick Service Restaurants (QSR) who want to add all types of consumer activated payments. As many QSR operators have already learned, consumer activated transactions can shave several seconds off of the payments process and they reduce potential employee fraud by keeping the card in the customer's hand at all times. By deploying the Omni 7000 or Omni 7100, QSRs also gain the flexibility to support PIN-based debit programs and new payment types such as gift cards, while giving the customers even more control over the transaction and freeing the clerk to prepare the food order. The Omni 7000 and Omni 7100 can be integrated directly into Electronic Cash Registers or standalone terminals such as the Omni 3740 and Omni 3750.
“Verifone is thrilled to be delivering the first major deployment of ISO 14443 contactless solutions in the USA with our leading Omni 7000MPD terminal solution. It is gratifying to have such a clear endorsement of the unique value that our modular solution approach brings to retailers and other merchants, allowing them to choose technology upgrades, such as contactless, when the time is right for them,” said Jesse Adams, Executive Vice President, Verifone.
The innovative Omni 7100MPD, introduced earlier this year, features a backlit 1/4 VGA touch screen that enables retailers to effectively communicate with their customers by supporting the use of scrolling line items, disclosure statements, company logos, and even animations. The Omni 7100MPD is 100% compatible with the contactless module being deployed with the Omni 7000MPD today.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 97 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
About Verifone, Inc.
Verifone, Inc., a recognized leader in secure electronic payment technologies, provides expertise, solutions and services for today with a migration strategy for tomorrow. Verifone delivers solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. Verifone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare. Verifone has shipped over eleven million electronic-payment systems.