Verifone Holdings, Inc. (NYSE: PAY), the leading provider of payment solutions, today announced installation of more than 2,000 Topaz/Sapphire integrated point-of-sale (POS) systems for Valero Energy Corp. (NYSE: VLO), one of the nation's largest retail operators with more than 4,700 retail and branded wholesale sites in the United States, Canada and the Caribbean.
“Valero’s decision to implement Topaz represents a tremendous competitive win for Verifone’s integrated payment solutions,” said Bud Waller, Verifone Executive Vice President, Integrated Solutions. “We designed Topaz to be rugged, reliable and easy to use so our petroleum and convenience store customers enjoy maximum cashier productivity and efficient operations management.”
The workstation enhances customer service because it allows Valero’s customer-service representatives to not only perform multiple tasks – such as fuel-dispenser control, car wash control and fast-food and merchandise transactions – quickly and efficiently, but also allows Valero to offer more convenience at the pump by customizing the system to recognize special discounts and customer loyalty programs, as well as accept the company’s proprietary pre-paid gift card. Plus, the system’s state-of-the-art credit card encryption technology increases security of electronic data.
Verifone's Topaz system, together with the Sapphire site controller, acts as the command center, allowing Valero’s customer-service representatives to view all the current activity with a few simple keystrokes on the 120-key keyboard or from the graphic-driven touch screen. The screen features a simple icon interface, customizable product screens for simplified training and quick-response actions during peak sales periods.
“We are finding that the touch screen is an ideal training tool for new customer-service representatives, but that after becoming familiar with the system, many of them migrate to the keyboard to speed up their work. They like the keyboard because it’s quick and easy-to-use,” said Tony Bartys, Vice President, Retail Operations for Valero.
In addition, the system allows managers easy access to current store activity data, which increases reporting and inventory control efficiencies. The platform, coupled with Verifone’s technical support, allows Valero to efficiently develop new software, new functionality or change existing software to accommodate market innovations and changing business needs.
More than 2,000 Topaz touch-screen workstations were installed at approximately 1,000 of Valero’s company-owned stores throughout Texas, Colorado, Arizona, New Mexico, Oklahoma, Louisiana, and California on an ambitious six-month timetable that included as many as 20 site installations daily.
“The installation process included disconnecting and de-installing the existing point-of-sale system, connecting the new equipment, including the Sapphire site controller, Topaz registers, cash drawers, scanners and other peripherals,” said Shannon Ramsey, Director of Store Automation with Valero. “The installation and on-site training went very well and with the help of the Verifone service technicians, was completed very quickly.”
Topaz is a reliable, easy-to-use workstation with both a keyboard and a 12” touch screen interface, along with vivid color graphics, to improve efficiency and productivity. Topaz provides customizable product screens and an icon interface for simplified training and quick response actions during peak sales periods. Topaz functions as the cashier’s command center, managing up to 32 fuel pumps at one time and connecting to virtually any dispenser, tank-monitoring system, scanner, loyalty program, coin dispenser, car wash controller, and back office management software.
Sapphire, which also works with Verifone’s keyboard-based Ruby SuperSystem, is a high-powered site controller that offers the highest reliability and control of mission critical point-of- sale devices and data for the petroleum and convenience store industry. Sapphire takes the Topaz transaction data and, utilizing its XML capabilities, formats it into standard reports which you can easily view and manipulate to facilitate smart site management decisions.
About Verifone Holdings, Inc.
Verifone Holdings, Inc. (“Verifone”) (NYSE: PAY), a global leader in secure electronic payment technologies, provides expertise, solutions and services for today with a migration strategy for tomorrow. Verifone delivers solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. Verifone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare.
Valero Energy Corp. is a Fortune 500 company based in San Antonio, with approximately 20,000 employees and annual revenue of approximately $55 billion. The company is one of the nation's largest retail operators with more than 4,700 retail and branded wholesale outlets in the United States, Canada and the Caribbean under various brand names including Diamond Shamrock, Shamrock, Ultramar, Valero, and Beacon. Valero owns and operates 14 refineries throughout the United States, Canada and the Caribbean. Valero's refineries have a combined throughput capacity of approximately 2.5 million barrels per day, which represents approximately 12 percent of the total U.S. refining capacity. Please visit www.valero.com for more information.