Dubai, United Arab Emirates - May 16, 2005 - Verifone Inc., the leading provider of payment solutions, today announces that it has begun deploying its next-generation payment terminal family, Vx Solutions, across the entire Middle East region. The introduction of Vx Solutions throughout the region is being marked by Verifone’s debut attendance at Cards Middle East 2005 (Stand 41, 16th – 17th May, Al Bustan Rotana Hotel, Dubai, United Arab Emirates).
A cocktail reception is being held on the first evening of the show (May 16th) to celebrate the Middle East introduction of Vx Solutions, which was formally launched at Cartes in November 2004. Vx Solutions are currently being deployed for payment and value-added applications – including loyalty and electronic top-up – in many countries, including Saudi Arabia, Kuwait, Yemen, Egypt, Jordan, and other Gulf States.
At Cards Middle East, Verifone will be showcasing the first members of Vx Solutions with a variety of enhanced communication options – the Vx 510 countertop multi-application terminal, which will be demonstrated with Ethernet, and the Vx 610 wireless and portable terminal, which will feature GSM, GPRS and Wi-Fi connectivity. Also on display will be the Omni 3750 countertop terminal with Ethernet, GPRS and Wi-Fi options.
Verifone’s strong presence in the Middle East is supported by its four Verifone International Partners and payment sector experts – International Turnkey Systems (Kingdom of Saudi Arabia, Kuwait and Lebanon), Marshal Equipment (Oman, UAE, Bahrain and Qatar), Eastern Networks (Jordan and Yemen) and Systems Engineering of Egypt. Verifone’s corporate team focussed on the territory comprises Sales Manager for Arabic-speaking markets, Nader Abdul Aziz; Regional Manager for Middle East, Africa and South-West Europe, Mark O’Flynn; EMEA Sales Director, Robert McLaughlin; and Strategic Consultant Rob Meli, who formerly held executive management positions at Hypercom and Cybernet.
Commenting on today’s announcement, Nigel Bidmead, EMEA Managing Director for Verifone said, “Our dedicated management team and strategic partnerships with the region’s leading experts demonstrate our commitment and focus on this important market. We look forward to building on this momentum as we continue the roll-out of Vx Solutions in the Middle East.”
The new Vx Solutions provide a clear migration path into the future for current users of Omni countertop and portable terminals. Vx Solutions extend Verifone’s product lines targeted at the high-end countertop, wireless pay-at-table and multi-lane consumer activated market segments. For merchants, Vx Solutions represent tailored solutions that provide the best combination of operational throughput, payment acceptance and value-added service options necessary to increase profitability and sales.
About Verifone, Inc.
Verifone, Inc. is the operating company of Verifone Holdings, Inc. (“Verifone”) (NYSE: PAY), a global leader in secure electronic payment technologies, provides expertise, solutions and services for today with a migration strategy for tomorrow. Verifone delivers solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. Verifone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare. Verifone has shipped over eleven million electronic payment systems since inception in 1981.