Verifone Introduces Secure Drive-Thru Payment Solution
Weather-Resistant QX720 Speeds Up Drive-Thru Lanes and Provides Consumers with Easy-to-Use Credit, Debit and Contactless Payment Options
May 22, 2006
Chicago, Il - May 22, 2006 - (NRA Show 2006 – Booth #5666 and Retail Systems 2006 Booth #409) – Verifone Holdings, Inc. (NYSE: PAY) today announced a rugged and secure drive-thru consumer-operated payment solution, the QX720, that supports credit, debit and contactless cards and integrates with existing Verifone payment systems for easy implementation.
Designed for convenience-oriented service businesses that operate drive-thru facilities, like quick-service restaurants (QSRs) and pharmacies, and unattended locations such as parking lots, the QX720 is encased in a rugged, weather-resistant housing to withstand the environmental rigors of outdoor use and to resist vandalism or tampering. It features a display that is highly readable in sunlight and an interface that leverages Verifone’s expertise in customer-activated payment systems to ensure consumer ease-of-use in drive-thru and other types of unattended operations.
“The QX720 reflects Verifone’s experience and dominant market share in the QSR industry, which has high demands for speed, durability and ease of use,” said Paul Rasori, Verifone vice president of marketing. “Over the past two years, that industry has widely adopted electronic card payments and experienced increased throughput and increased per-customer sales. Now the industry wants to realize those benefits in the drive-thru lanes where they take in an estimated 60% of total revenue.”
The QX720 can be mounted at the payment window, where it interfaces with via a small junction box with electronic point of sale systems and existing Verifone payment systems such as the Verifone MX870 or the Vx Solutions family. Optionally, it can be mounted at an order board utilizing a serial link and power extension.
The QX720 is designed to meet PCI PED certification requirements and provides consumers with a secure payment experience as they can keep their cards in-hand in outdoor environments and also utilize PIN debit or the new contactless cards. The system utilizes a familiar, dip-insertion style card reader for magnetic stripe credit and debit cards and the keypad features rugged metal-cap keys in an ATM-style interface.
About Verifone Holdings, Inc.
Verifone Holdings, Inc. (“Verifone”) (NYSE: PAY), a global leader in secure electronic payment technologies, provides expertise, solutions and services for today with a migration strategy for tomorrow. Verifone delivers solutions that add value to the point of sale, resulting in improved merchant retention and the generation of new sources of revenue for its partners and customers. Verifone solutions are specifically designed to meet the needs of vertical markets including financial, retail, petroleum, government and healthcare.