Verifone Systems, Inc, (NYSE: PAY) and NBC Owned Television Stations, a division of NBCUniversal, today announced a significant long-term strategic and advertising sales agreement. This new partnership, effective January 1, 2012, will deliver audiences across the country access to NBCUniversal's award-winning news, information and entertainment programming in more than 12,000 taxi cabs as well as at thousands of gas stations and other digital out-of-home platforms in the future. The agreement will also provide advertisers unmatched capabilities to engage consumers interactively through e-commerce, couponing and microsites.
"NBCUniversal is the perfect strategic fit for us as we extend our payment-enabled media platform beyond TaxiTV into other verticals, including our existing client base of over 60,000 gas stations and more than one million retail installations," said Bud Waller, Vice Chairman of Verifone. "We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers."
"With Verifone, we have chosen to partner with the industry leader to deliver best-in-class content and our strong sales capabilities to one of the nation's largest collection of taxis and gas stations," said Greg Scholl, President of Local Integrated Media for NBC Owned Television Stations. "We are excited about future growth prospects as Verifone continues to innovate its products and push into new digital out-of-home sectors."
At launch, the collaboration will cover taxis in nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C. and Miami, and some gas stations, with additional expansion planned. In New York, riders will be able to watch a vast array of NBCUniversal programming on high-resolution screens, including regularly refreshed local news and weather updates from NBC 4 New York and content from NBC Sports Group, NBC News, NBC's primetime and late-night offerings as well as several of its cable networks and Universal Pictures. An interactive ticker will deliver breaking news updates and headlines throughout the day, enabling riders to choose to access more information right from the interactive television screen. In the future, consumers will be able to download content directly to their smartphones.
With Verifone's recent upgrade to its entire fleet of 6,800 NFC-enabled New York taxis - New York's largest taxi fleet under one digital out-of-home provider - NBC Owned Stations will be able to offer advertisers new and interactive functionality, including the ability for riders to make purchases directly from the taxi screen, simply by swiping their credit card through the system or tapping NFC mobile phones on the system already in place for fare payments. Advertisers will also have the ability to integrate both mobile and social features into their campaigns, track user engagement and enable riders to select from a range of coupons and print them out on new, wider receipts for future redemption. Additionally, they will be able to select the specific daypart or geography they are interested in targeting. Other future enhancements are planned.
The NBC Owned Stations partnership with Verifone represents a major commitment to its digital out-of-home business, which has been steadily growing over the last several years as advertisers increasingly turn to the NBC Owned Stations division for multi-platform solutions that build on traditional television buys to encompass their strong online and digital out-of-home platforms.
About NBC Owned Television Stations
NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.
Verifone Systems, Inc.
Verifone Systems, Inc. (NYSE: PAY) is a leading global provider of technology that enables electronic payment transactions and value-added services at the point of sale. Verifone is one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for Verifone Systems, Inc.
This press release includes certain forward-looking statements related to Verifone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Verifone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of Verifone Systems, Inc. These risks and uncertainties include: our successful execution of the NBC partnership, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.