Verifone Systems, Inc. (NYSE: PAY), today announced the acquisition of LIFT Retail Marketing Technology, Inc., the provider of a digital marketing system designed to increase sales for convenience stores. Financial terms were not disclosed.
LIFT Retail, based in Atlanta, developed and markets the LIFT Station, network-connected digital marketing hub that integrates with leading point-of-sale systems in the convenience store and petroleum retailing market. Leveraging an advertiser-funded model, the LIFT Station personalizes the experience for each shopper by presenting relevant offers with compelling digital ads on a touchscreen display while simultaneously engaging cashiers with a friendly sales script to help close the deal.
The acquired company will be incorporated into Verifone's solutions portfolio as a product and services offering called LiftRetail Solutions. Verifone LiftRetail integrates with all leading retail point of sale systems in the convenience store/petroleum segment, including Verifone's Ruby SuperSystem and Topaz XL.
"Verifone LiftRetail Solutions will complement our Secure PumpPAY offering by providing gasoline retailers and convenience store operations the ability to maximize revenue opportunities both at the pump and in the store," said Jennifer Miles, Verifone executive vice president, North America. "LiftRetail Solutions extends our digital media reach into the convenience store environment, providing a highly accountable media platform that maximizes an advertisers return on investment."
LIFT Retail CEO and co-founder Wells Burke joins Verifone as vice president and general manager, LiftRetail Solutions. "With its history of leadership and innovation in the convenience store and petroleum market, Verifone provides the scale to bring LiftRetail Solutions to the next level as we gear up to support near real-time analysis on over 20 billion unique shopping trips annually," Burke said.
LiftRetail utilizes the latest in "big data" and cloud computing technologies to analyze tens of millions of market basket transactions and determine the optimal "Smart Suggestion" based on what each shopper is currently buying. The solution increases the up-sale conversion rate as much as 40 percent and total store sales up to 5 percent for convenience store operators by determining an optimal offer based on the products being scanned at the point of sale, prompting cashiers with transaction-specific selling scripts and simultaneously displaying the offer to the consumer on a 19-inch digital flat screen.
Verifone's Secure PumpPAY upgrades fuel dispensers with a PCI compliant card reader and digital screen that can be used to promote convenience store offers to consumers at the fuel dispenser. The high-resolution screens display digital content from the Verifone Digital Network (VNET) providing advertisers and retailers the opportunity to build brand equity by reaching consumers in a highly targeted and measureable media experience.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for Verifone Systems, Inc.
This press release includes certain forward-looking statements related to Verifone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Verifone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of Verifone Systems, Inc. These risks and uncertainties include: the successful integration of the LIFT acquisition, market acceptance and adoption of the LifeRetail solutions, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About Verifone Systems, Inc. (www.verifone.com)
Verifone Systems, Inc. ("Verifone") (NYSE: PAY) is the global leader in secure electronic payment solutions. Verifone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. Verifone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.