Certification of SCA enables TransFirst and its merchants, financial institutions and independent sales organizations (ISOs) to connect Verifone’s EMV and NFC-enabled VX 520 payment terminal and VX 805 PIN pad directly to TransFirst’s web-based payment processing platform — Transaction Express®.
STREAMLINES EMV CERTIFICATION FOR SMALL MERCHANTS
Verifone’s SCA solution decouples payment data from the integrated point of sale (IPOS) and enables secure delivery of this data from the payment terminal directly to Transaction Express — without the data ever entering the register or any other PC-based POS system. Decoupling payment data from the IPOS in such a way:
- Streamlines EMV certification and PCI compliance by eliminating IPOS systems from the card data environment
- Eliminates the IPOS as the channel most commonly targeted by cybercriminals for large-scale theft of consumer payment data
- Reduces complexity for merchants, acquirers and POS integrators
ENRICHES SALES PARTNER AND MERCHANT OFFERINGS
SCA will play a key role in TransFirst’s plans to provide EMV support and streamlined EMV certification capabilities to sales partners and small-and-medium business (SMB) merchants. It will also enable TransFirst to extend the benefits of its end-to-end technology platform, giving partners and SMB merchants access to efficient and feature-rich services, including virtual terminals, tokenization, access to retained transaction history and support for multiple-user and multiple-merchant accounts.
SCA provides the architecture through which merchants can engage consumers with targeted advertising, digital loyalty, coupons and product offers at the POS through Verifone’s Commerce Enablement offerings. Verifone’s goal is to enhance merchants’ ability to create more value for their customers, and SCA provides the foundation for Verifone’s Commerce Enablement offerings, allowing merchants to easily customize and personalize their sales environment and provide consumers with value at the POS.
“The certification of Verifone’s Secure Commerce Architecture is a major milestone for TransFirst,” said John Shlonksy, President and CEO for TransFirst. “It confirms our commitment to providing enhanced data security payment solutions to our merchants and sales partners that will not only reduce the scope of EMV certification, but also save their time and resources.”
“EMV migration, security vulnerabilities at the point of sale and emerging payment methods present a wide range of challenges for merchants,” said Shan Ethridge, vice president and general manager, North America Financial Services Group, Verifone. “By certifying SCA, TransFirst helps smaller merchants connect terminals that can accept NFC, EMV and all other payment methods through an architecture that reduces the burden of EMV certification and eliminates the potential for large-scale data theft at the point of sale.”
SUPPORTS EMV AND NFC-ENABLED DEVICES
The VX 520 and VX 805 are part of Verifone’s VX line of devices that support EMV and NFC-based payments — including Apple Pay™ — and enable SMB merchants to enhance the shopping experience for consumers.
- VX 520: Verifone’s countertop payment device helps merchants improve security and reduce transaction times. It supports value-added applications, such as loyalty or gift card acceptance, and features full functioning dual communication through connectivity options including dial-up and Ethernet, as well as battery capability for mobile use.
- VX 805 PIN pad: Verifone’s contactless PIN pad that complements the VX 520 for merchants preferring a consumer-facing peripheral for mag-stripe, EMV and NFC acceptance at the POS.
DEMONSTRATION AT TRANSACT® 15
Visit TransFirst (Booth# 1115) at the Electronic Transaction Association’s (ETA) TRANSACT 15 to see a demonstration of the integrated SCA application, and visit Verifone (Booth# 1213) to learn more about SCA and its line of VX terminals and PIN pads.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: successful rollout of our SCA solution with Transfirst, market acceptance of our product and services offerings, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers’ unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Franklin, Tennessee; and Cypress, California; and Dallas, Texas. For additional information, please call 800.745.2659 or visit www.TransFirst.com.
Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting more than 27 million payment devices to the cloud — merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers.
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