Excentus Corporation, a provider of loyalty marketing and technology services, and Verifone (NYSE: PAY), a world leader in payments and commerce solutions, have developed a solution to enable merchants using Verifone Commander Site Controller to offer their customers an electronic punch-card loyalty program. It will work with a simple-to-use mobile application for Apple iOS and Android operating systems as part of the standard Commander offering.
Most merchants today use paper punch card loyalty programs that are rife with fraud and abuse, and offer limited customer uptake. With this solution, Excentus Corporation and Verifone will provide an affordable, easy-to-manage and secure loyalty application for the petro and convenience retail industry.
Introducing punch card loyalty from Excentus and Verifone
How it works is simple. Excentus Corporation will host a portal for merchants to join and create a digital punch card program. The program would then be available through a mobile app consumers can download to their smartphone, enabling simple, convenient access to punch cards.
“Convenience retailers are facing increased competition from drug stores, dollar stores, quick-serve restaurants and coffee shops – which is why enhanced digital marketing and loyalty programs are critical to the future of the convenience retail channel,” said Brandon Logsdon, CEO of Excentus Corporation. “Through our relationship with Verifone, we will provide retailers, who have not had a low-cost digital marketing and loyalty solution until now, with a robust mobile and omni-channel marketing feature that will help them grow their business.”
Available to convenience retailers starting early 2017, basic punch card loyalty functionalities will be included on all Commander Site Controller and RubyCi installations. Feature upgrades will be available, as well as a “white label” version of the mobile app for retailers that want to lead with their brand.
Digital Punch Card Loyalty offering by Excentus and Verifone, for U.S. convenience stores
“Our vision is to enhance experiences for consumers and merchants whenever they are interacting with our products,” said Dan Yienger, Senior Vice President and General Manager of Verifone’s Global Petroleum business. “With an industry leader like Excentus as our partner, we can offer added value that’s meaningful to convenience stores and gas stations.”
The Commander Site Controller is Verifone’s single site management software platform that supports all petroleum and card brands, providing increased speed at-the-pump and in-store payment acceptance, fueling operations and back office control. It incorporates a Conexxus Mobile standard-based API to streamline gas stations’ and convenience stores’ ability to support mobile payment apps, while improving business processes, reducing costs and increasing productivity.
Verifone will be demonstrating the Excentus punch card loyalty program at the NACS Show, Atlanta, GA, booth #3431.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: successful rollout of the electronic loyalty punch card solution with Excentus, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting payment devices to the cloud—merging the online and instore shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30 year history of uncompromised security with approximately 29 million devices and terminals deployed worldwide. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best known retail brands, financial institutions and payment providers.
Verifone.com | @verifone
About Excentus Corporation
At Excentus, we create programs that help lower the cost of everyday life. Excentus’ proprietary software engine helps numerous loyalty and marketing programs drive down the cost of everyday commodities like gasoline. In fact, since 2012, Excentus has helped consumers and small businesses across America save over $800 million at the pump. Creating real savings that positively affect the everyday lives of real people – that’s what Excentus is all about. Founded in 1996 in Dallas, TX, Excentus is a privately held company with approximately 200 employees. Information: www.excentus.com.
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