Mobile Payment Acceptance and Mobile Merchants
Hyped far beyond reasonable expectations, mobile payment is still in the formative stage. Many service providers, banks, handset manufacturers and new startup companies pursue divergent strategies. The result: fragmented approaches and shifting alliances that can cause confusion and skepticism. We’ve been there before—with the PC and “cellular” phone, but today life without either is unimaginable. Mobile payment is following a similar path. This white paper examines the basic issues impacting adoption of mobile payment and what merchants, acquirers and ISOs need to know to prepare for the improvement to the customer experience that well-executed mobile payment strategy can bring.