- Timing: April to September 2013
- :30 spot on 7,800 Taxi TV screens in Chicago, New York and San Francisco
- 75 taxi tops in Chicago and 400 in New York
- Times Square digital billboard
The campaign provided mass reach for the brand’s popular spokestree, Ticket Oak, with over 190 million impressions in key ticket markets. Taxi tops generated awareness for local events and activated fans with social media and the hashtag #thanksticketoak. The spot launched on Taxi TV, as well as on our 42nd Street digital billboard in Times Square, engaging fans on the go near major venues.