Global | Change

Allrecipes Uses Beacon Technology To Offer An Enhanced Shopping Experience

The hyper-local beacon triggered notifications are delivered to Allrecipes Dinner Spinner app users on their smartphones upon entering a Marc's store, providing the shopper with meal recommendations trending among local home cooks along with recipes featuring products on sale at that particular Marc's store. Heightened relevancy to shoppers is further provided by considering the season and local weather to determine appropriate meal ideas. June 06, 2016