Global | Change

Panera ladles out plans to integrate loyalty with Apple Pay

NEW YORK – A Panera Bread executive at the NRF 105th Annual Convention & Expo revealed how the quick service restaurant marketer is planning to integrate its popular loyalty program with Apple Pay, following success with early adoption of the payment service. During the “‘Future-Proofing’ Your Business: Lessons from Panera, Discount Tire” session, executives from both companies underscored their brands’ focus on providing streamlined mobile payment options to customers. Panera’s 2.0 initiative, which included rolling out self-service kiosks, a revamped mobile application and order-ahead capabilities, has resonated positively with its digitally savvy target audience that prefers to pay via smartphones. January 20, 2016