Global | Change

Verifone Brings Beacons To The Supermarket

Verifone said Friday (Jan. 15) that Allrecipes, the food-centered social network that serves as a repository of recipes, collections and grocery promotions across mobile platforms, is piloting the firm’s beacon system. Under the terms of the program, Allrecipes is researching beacon-triggered events that may enhance the in-store experience for the social network app users. Verifone noted in an announcement detailing the pilot program that 90 percent of its users use recipes to inform their grocery purchases. Allrecipes said Verifone can help advertisers link with would-be consumers at several points along the shopping experience. January 15, 2016